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Runners Wall of Fame

Analysis of the statistical data of the runners such as history records, performance, running pace, running speed, prediction time, finishing time over the last 5-10 years, etc and presenting it as Runners Wall of Fame.

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Runners Wall of Fame - pattern dot

The Runners Wall of Fame makes a runner’s experience more personalised and goal oriented

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Conceptualisation

Runners Wall of Fame - conceptualisation

PAST RUNNER’S DATA

Our friends at Procam informed us that they have collected past 8-10 years of runners data which includes their finish time, ranks, category etc. We brainstormed together and thought why not slice and dice this data and see if we can give some interesting insights to the runners. And boom, we were able to do quite a lot of things to give them a personalised running experience. And this is how RWOF was born.

BIRTH OF RWOF

The RWOF is inspired by the scoreboard. You feel happy when you see your name, your score and details on the big screen. Your entire experience is so personalised that you can directly connect to it and at the same time you can look at the bigger picture from your performance point of view.

Strategy

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For every marathon, we do a lot of research as of what kind of runners we will have to cater to. Primarily, we deploy RWOF for Tata Mumbai Marathon, Airtel Delhi Half Marathon, TCSW10K Bangalore, TSK25K Kolkata. For example, runners in bangalore are more tech savvy so we have to ensure that we come up with highly technical data points so that the runner can relate to it whereas in Mumbai, the runner’s needs are a bit different.

How it works

01 ENTER BIB NUMBER

Runners Wall of Fame - how it work

02 SEE STATS/ FACTS

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03 TAKE YOUR PHOTO

Runners Wall of Fame - Take your photo

04 POST ON SOCIAL MEDIA

Runners Wall of Fame - how it work 2

Approach

01

DATA CLEANUP

02

SLICING / DICING

03

PREDICTIVE ANALYTICS / ALGORITHMS

04

VISUALISATION

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Tata Mumbai Marathon 2018

tata marathon logo
Tata marathon 2018 bannerTata Marathon 2018

DATA POINTS

tcsw10k data
tata marathon icon

5

TOTAL APPEARANCE (FM + HM)

Number of Appearances

Tata Marathon 2018 Icon

123

BEST RANK IN CATEGORY

Runner’s Best Rank

Runners Wall of Fame - watch

4 : 20 : 45

BEST FINISH TIME (HM)

Runner’s Best Time

Runners Wall of Fame - location

504.45 KM

TOTAL DISTANCE RUN

Runner’s Total Distance

If you finish TMM 2018 within

4: 23: 4

then you will be in the top

10%

of your category.

Rank Prediction

Runners Wall of Fame - analysis graph

Finish Time Analysis

DESIGN

tcsw10k data
tata mumbai marathon - 2018 Runners Wall of Fame

DATA INPUT

Runners Wall of Fame - data

INSIGHTS

Runners Wall of Fame - debut

DEBUT

TCS World 10k Bengaluru 2018

tcs world logo
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DATA POINTS

tcsw10k data
Runners Wall of Fame - tortoise

YOU ARE A TORTOISE

In most of the races that you have ran, your pace has been consistent in both 1st half and 2nd half of the race.

Runner Categorisations

Runners Wall of Fame - run icon

5

TOTAL APPEARANCES

Number of Appearances

Runners Wall of Fame - watch icon

4:20:25

BEST FINISH TIME

Runner’s Best Time

You were ahead of 42% runners in 2017

Runners Wall of Fame - category analysis

Category Comparison

Splits vs Time

Runners Wall of Fame - spits vs time performance

Splits vs Time Performance

Runners Wall of Fame - medal icon

If you maintain your pace at

15min/km

which is your best from previous performances then you can finish this 10k race in

1Hr. 20Min. 23Sec.

Finish Time Prediction

DESIGN

tcsw10k data
Runners Wall of Fame - tcs world

DATA INPUT

tcsw 10k - insight

INSIGHTS

Runners Wall of Fame - tcsw - debut

DEBUT

STORY AROUND HARE AND TORTOISE

For every marathon, we do a lot of research as of what kind of runners we will have to cater to. Primarily, we deploy RWOF for Tata Mumbai Marathon, Airtel Delhi Half Marathon, TCSW10K Bangalore, TSK25K Kolkata. For example, runners in bangalore are more tech savvy so we have to ensure that we come up with highly technical data points so that the runner can relate to it whereas in Mumbai, the runner’s needs are a bit different.

Runners Wall of Fame - story around

What kind of Runner are you?

tortoise

Tortoise

hare

Hare

triangle

Airtel Delhi Half Marathon 2018

Airtel Delhi 2018 logo
Airtel Delhi 2018 - bannerAirtel Delhi 2018

DATA POINTS

Runners Wall of Fame - run icon
Airtel Delhi 2018 - check icon

BEST CATEGORY RANK

132

Runner’s Best Rank

Airtel Delhi 2018 - time

PERSONAL BEST

2:5:54

Runner’s Best Time

Airtel Delhi 2018 - run

TOTAL HALF MARATHON RUN

3 (63.12 KM)

Runner’s Total Distance

Airtel Delhi 2018 - check icon

LONGEST RUNNING STREAK

3

Runner’s Longest Streak

You have beaten your personal best

5 times

Personal Best Performance

CORPORATE PACER

BUS TIME

1:23:00

Director & Practice Lead - Analytics

GAP INTERNATIONAL SOURCING PVT LTD

Pacer Data

Airtel Delhi 2018 - shoes

If you maintain your pace at

15min/km

which is your best from previous performances then you can finish this Half Marathon in

1Hr. 20Min. 3Sec.

Pacer Data

DESIGN

tcsw10k data
Airtel Delhi 2018 - data input

DATA INPUT

Airtel Delhi 2018 - Big Number

BIG NUMBER

Airtel Delhi 2018 - insight

INSIGHTS

Airtel Delhi 2018 - debut

DEBUT

What kind of Runner are you?

half-marathon-super-steady
half-marathon-rookie
half-marathon-grandmaster
half-marathon-craftsman
half-marathon-endurance-monster

Airtel Delhi Half Marathon 2018

tata mumbai marathon 2019 logo
tata mumbai marathon 2019 - bannertata mumbai marathon 2019 - banner tab

DATA POINTS

Runners Wall of Fame - run icon

It’s your

8th

Tata Mumbai Marathon

Number of Apperances

If you maintain your pace at

15min/km

which is your best from previous performances then you can finish this Half Marathon in

1Hr. 20Min. 23Sec.

Performance Prediction

ttm2019-data-point-icon

BEST CATEGORY RANK - 2011

132

Runner’s Best Rank

ttm2019-data-point-icon 2

PERSONAL BEST (FM) - 2016

4: 13: 24

Runner’s Best Time

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PACER KEVIN PEREIRA FOR PB

BUS TIME : 1: 23:00

Pacer Time

DESIGN

tcsw10k data
ttm2019 big number

BIB NUMBER

ttm2019 - core page

CORE PAGE

ttm2019 - other page

OTHER PAGE

What kind of Runner are you?

ttm2019-rockie
ttm2019-super-steady
ttm2019-grandmaster
ttm2019-craftman
ttm2019-hipsy-gypsy

Impact

01

RWOF was completely new concept for runners and it created a buzz in the running community

02

It gave runner meaning to their running goals

03

Active social media engagement around RWOF posts for continuous 4 days

04

RWOF had the maximum pull of the participants at the expo, despite average waiting time of 10-15 minutes

05

Overall, it helped improve the performance of the runner

Runners showing us some ❤️ on Social Media

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